Join Green Movement in Urban Area

Last post, in my personal article focusing on plastic bag, I have elaborated the importance of the role of Industry in determining the progress of  transformation into green and sustainable living. In addition to the Industry effort, we as a customers in any supply chain, a human that lives in the earth and a parent that will have to pass on the living environment to our future generation, has an obligation to the progress of green and sustainability of living around us.

For those of you that live in Urban area where people bustle everyday, tall buildings occupying most spaces  and transportation seems never stop their activities, the hustles will be more intensive than people that live in suburban or small city area. However, I can convince you that it is possible to still join Green Movement to preserve the good side of the city that we have know and to fix those that have already been destructed by pollution and other matters. Below are several tips for you to get to move and participate in small act to make our city Greener and more comfortable for a living.

1. Electricity and Water Use Awareness

By saving energy and water, we actually will in the end save our money.The US Department of Energy has statistically calculated the hundreds of dollars savings that could be achieved by smartly using energy and water. From Coffee Maker, Refrigerator, Fan, Clock Radio, Cell Phone Charger, Personal Computer until Printer, there are still a lot of possibility that we can cleverly reduce our consumption.

One great example is to turn off the lights if you know that you will leave the room for more than 15 minutes or you can also put a sensor to further save electricity. Another is sharing fridge. Sharing fridge seems have a little impact, but in reality, the cost of electricity from fridge itself is consider as large in comparison to other home appliances. So, instead of buying small fridge for each of rooms in your house or apartment, you can plan to share a fridge.

2. Buy Green Products

Eating organic, free-range, local and fair trade are also a great options that will definitely have a positive impact. However, because those products are rather expensive, an alternative is to to eat less meat, use canvas bag when you can, use recyclable plastic bag and buy from your local to get anything from fishes and meats to vegetables or fruits and still contribute to environment.

Buying green products will also unconsciously lead you to healthier living by avoiding more and more consumption of junk food which have bad effects that will later take away money from your pocket due to obesity, diabetes, depression and nutrient deficiencies.

3. Urban Farming

The previous two tips are all about getting better at managing what we already have. The next tips will be about making small changes that have a big impact. It starts with Urban farming. It is the practice of cultivating, processing, and distributing food in or around a village, town, or city.

Urban Farming is very fun activity to do. If you have a garden in your house, you can use it as your own farm. Even if you have only a roof (flat roof ones), you could turn it into a space for farming. Urban Farming is so easy as you can simply use your window as a medium for farming which Urban Farming Communities called windowfarms.

Urban Farming communities is now everywhere in the world, you can find communities around you with the like minded purpose and the good thing is that all that effort you spend in your farm will be fruitful as you can sell it as an organic product through Urban Farm communities and organizations. The organization also has good resources for education from methods of urban farming until ways to plant a certain plant and dealing with issues like watering and soon.

4. Cycle to Work

Another fun way is Bike to Work scheme. Using bicycle to go to work is a very effective method to achieved so many things. It is not only contributing to a more greener and sustainable environment, but also saving money for gasoline and make you more healthy. For some people, indeed, Cycle to work could also save life.

If you have a road bike, you can go to work riding it and take a shower in your office and you will be fresh and energetic to start your day. Another good alternative that I found very compelling is to use Folding Bike. I love folding bike because it gives commuters so much flexibility on the way. There are many combination of method that can be done using folding bike to get us to workplace in no time.

5. Change our Mindset from “WANT” to “NEED”

Our mindset is a powerful thing. Have you heard about feeling lonely in a crowd ? This is exactly what mindset is able to do. It can make you happy or unhappy when you decide that the circumstances seem to prove that you should have it. The fundamental change in mindset could change the way we behave and how it affects our surrounding.

To change mindset, the key is to know what our currently mindset is toward a particular situation. Oftentimes, in relations with buying or shopping, we as a customer has been automatically set our mindset into “WANT mindset”. The reason is, this is the right mindset that all retailer shops want customers to have so that customers will more likely to buy their products.

So, now we should change our mindset to NEED instead of WANT. Think before buy is a good step to take. Do some researches before buying anything instead of getting tempted on the spot when you see a very nice advertisement. Go online, watch videos, read articles and make sure that you purchase good stuffs that you need. Then, you will be surprise by how much stuffs you really need and how much stuffs you already have that are actually got there and hanging around since you first bought it.

Transformation to Sustainability : “Green” tagline is only for the Customers.

Several years ago, human was so interested in the extraction of nature to support the life of people in the earth. It was before the decreasing supply of nature due to over-extraction that the necessity to find alternative of sources to make the earth more sustainable take place. Today, we see in many places taglines of green living, sustainable earth or care nature that urge people to preserve and even cultivate again our nature that has been destructed by extraction without control.

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This week, I went shopping as part of my regular “ weekly things to do” except, this time I got in into a very long queue line in the supermarket’s cashier. Then I realized that it is 5p.m. and as usual in this time many people going back from work and stop in supermarket for quick shopping for dinner or just grab some foods for their stock. In this long queue, I saw a plastic bag that I took the picture of it. During the queue, I reflected in my mind about how this plastic bag could be there in the supermarket, when people outside have put a large banners and costly commercials of how people should live by “going green”.

What caught me right away first of all is how the plastic bag could be there, but then having take a look into the detail, I could also see a text that stated Reduce Use of Plastic Bag..Refuse, Reuse, Recycle”. Those two reasons are quite provoking to start a post in this blog for it is an example of going to the wrong way from kaizen or continuous improvement. An example of a good and right  intention that wrongly planned as well as executed.

So, why not begin from looking at the supply chain. All products will have the same flow which basically begin from Supplier to Manufacturer to Logistics and at the end to Retailer that directly has contact with Customers that is us. Then, we have an issue that plastic bag is bad for the nature as we have seen before in the text located in the plastic bag ( “Reduce Use of Plastic Bag..Refuse, Reuse, Recycle”). From this, it is clear that the plastic bag is bad for nature, and that people should refuse it.

Then the question came up of why they place the decision on customers? Does customers do have bigger impacts to preserving nature by making choice of use or not use plastic bags?

I would say that if plastic bag is bad and customers should refuse it, then it should not be produced in the first place.

Supply Chain

By not producing plastic bag at all, customers will not be blamed for choosing plastic bag. Today, it seems like buying a plastic bag  is taboo for customers and plastic bag is the temptation that will always exist. It should not be like that, eliminating plastic bag from the early in supply chain could substantially decrease the problem since at the end of the day there is no plastic bag that could be bought by a customer.

Frankly, the current situation that happen is that customers go on shopping to a certain shop, they buy their product that they wish to buy, and then at the end either the cashier will ask “do you want a plastic bag ?” or in the cashier you can pick one. Either one you will have temptation to use plastic bag and most probably some people will somehow choose to use it.

Go Green. Hand with words cloud about environmental conservation

This is a system that has a flaw, if “green” means not using plastic bag, why you have plastic bag offered to you that tempted a customer to use it. Can you imagine one time, a customer that life 2 km from the shopping area and buy 3 kg of whatever it is and he/she has to carry all of his/her stuffs from the shopping area to his/her home by walking? it is certain for this type of person that if the plastic bag is offered to them, they will definitely use it.Additionally, it is not rare that some companies even put a blame on this poor guy by saying that if he knew already he has a pretty far distance to travel with huge amount of weight he should by himself be prepared by bringing a backpack or trolley.

But it seems still this solution has its flaw because since when the customer become a servant? customer is a king while the best is a partner. but it is not rational for the one who will sell product to customers to blame customers for their living condition.

It is true that apparently the existence of plastic bag is for helping this kind of person that really need to carry their stuffs. But, going green means not only customer being pushed by all the supply chain to act in terms of taking step in making a choice, but all of them that is inside the supply chain has to commit together in the green movement. Just imagine, if Supermarkets determined that they will not buy plastic bag from Logistics that is not green or not recyclable or biodegradable or even they will not use plastic at all and  buy other alternative bag, then there will be no customers that will be blame. Imagine that Logistics will also commit of not delivering these plastics and later the manufacturer will not produce it and at the end the suppliers will not supply it. Then there will be no finger pointing about who is wrong because the plastic bag simply do not exist anymore.

In plastic bag industry that relate closely with supermarkets, taglines of green line actually still aim solely toward customers. But we can take a very very nice and successful act from several other industry that prove to be work.

A company or industry that decide to support the conversion to green and sustainable living has two options:

  • Increasing the awareness of customers then produce product
  • Produce a product and then offer to customers

In the first approach, it bases on presumption that customers’ awareness of green living could influence what product that they will buy and this is one of the many ultimate reason of not beginning the transformation to green product early in the supply chain but instead delaying it by forcing customers to suffer by giving them a right and wrong choice.

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The second one, is to invent a product and offer it to customers. Basically, when we think about a product, there are two kind of how manufacturers could make a product. First type is making a product by looking at the market needs, getting the voice of customers, trying to figure out what they need and improve the product based on it. This is the first approach based on. Then, there is a second one which the customer has no idea about the product that they need at all.It is totally unimaginable for customers that before this product being produced and sold, customers have no idea that they will actually will need this and use it. (like computers, ipad, hand phone, and other product)

Many companies have gone into trap in this first approach which will bring a suffering to customers for a very long terms by trying to make them realize that green is the way of living.

Some companies is already following the second approach to transformation to a green living. There is some good examples, but let me just take two of the most important one. The first one is in the field of energy that basically try to invent green power that will later replace fossil power in the future and also in the field of transportation that replace oil power with electro or hybrid power. Both of this has taken the second approach of offering to customers a fundamentally new product that customers have not yet even imagined before.

Green power will make customers not feeling guilty anymore of using fossil power without clear alternative in front of them that they can have a much better and greener alternative. It is also the same for hybrid power. Customer will have the options to contribute to the sustainability buy buying it instead of gasoline power. For both cases, it is not easy for both industry to innovate into green power and also hybrid power since it has very big risk of replacing gasoline supply chain with hybrid supply chain and fossil with green power.

One example is Toyota hybrid car. the company has philosophy of making customers their first priority and not letting the customers to suffer between choices that they should make. The company realize that it is not right that the customers should resist themself in buying a particular cars, but it is the manufacturers that should come with alternative that still serve the same purpose but will be more incline toward caring of environment. In the first place, Toyota didn’t know that Hybrid will ever become alternative that will works, even the company didn’t know at the time of first launched. But the brave initiative for the purpose of serving both customers and the sustainability of the world leads to a solution that works for both releasing the suffering of choice that customers’ have and also contributing to sustainability of the world and society.

This way of thinking and brave decision toward green and sustainability should also emerge in other industry because to begin with the green transformation, it takes big courage from manufacturers and enormous believe that the company themselves has a will and able to contribute to bring society to green and sustainable living by starting by themselves with their own innovative product or solution. Once a manufacturer has a strong believe on this, they are most unlikely to claim to the world that they are a green and sustainable companies but what they are actually doing is putting the customers as a verdict to put a blame on.

Marketing in Disguise: Transcorp 11th year celebration

Transcorp is an Indonesian Television corporation that runs its business by owning and managing several biggest television stations such as Trans TV, Trans7 and also online news called DETIKCOM. Transcorp recently had a birthday celebration which is pretty awesome. Every viewers could experienced the huge stage, famous artists and magnificent lightning effects and on top of all that, it was a well crafted program that could entertains both live viewers on the site and also at home. I was not currently in my home country but I was able to watched it through a website called Mivo.tv.

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Point that worth shared is that beyond the well presented concept, grand event, fabulous design and the overachievement result, I saw the event as an eye opening inspiration for many of Small and Medium business especially in a profit base organization. In this segment of Business, they tend to celebrate the success year by year with their own staffs, have a big cake, decorating rooms in office or probably have a adventurous outing in to celebrate it. The mainstream of owners in a small business will and in general have a good logic of giving back to their employees and of course to the owner himself a reward of this achievement by spending a certain amount of budget for company birthday celebration.

On the other end of the world, when we go to a typical birthday celebration as a person, we usually invite all the persons that is close to celebrate together. It could be our family, close friends, girlfriend/boyfriend, relatives or any persons that we deemed important in our lives.

What is wrong with this? I assume nothing is wrong, except sometimes when we run our Small Business, we become carried with the ordinary and natural action that we take as a person and forget that we are actually running a business.

Unconventional approach to a “Birthday” for a company is the exact example of Transcorp. This company definitely is not the only company that take this approach, and many other big companies take similar approach to celebrate their birthday. The mind blowing fact is that the event just did the reverse of what is considered regular approach of celebrating a birthday. Instead of only taking all employee to vacation or give treat to them, Transcorp additionally also launched an event.

birthday

I immediately think of why they did all of that? Why they spent so much for a big event when all they should do is celebrated their success for that particular year that they have achieved so hard? By launching this event, they actually throw out their possibility of a bigger celebration because the budget for event can actually be use for their own internal celebration or outing.

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Then I realized instantly that when I saw the event, I feel like become more “attached” to this company as a viewer of this event because of the event that they held is so magnificent and beautiful. Now the reason is obvious, it is because the customers that make their business run. Big business put greater attention to maintaining their customers and this is exactly why they become big in the first place. There is actually no advantages of making a huge event called a celebration of a particular company for public. But the unmeasureable value of future profit is very certain. People perceive better image of the company and the effect is growing loyalty. This event is a “marketing in disguise” which is a very genius approach that could also be use for Small and Medium Business.

Some big companies or small companies usually do not recognize this seemingly covered opportunity by building more image into customers and expanding awareness with the motives of celebrating birthday. For Small and Medium Companies that have more limitation in their budget, a small event is more than enough than nothing at all.

if we can’t measure it, than we can’t manage it. But the most important things in business are those things that cannot actually be measured. –W. Edward Deming

It means one should not stuck only to numbers and quick profit, but also subjective matters that can guarantee our business in the future.

One fun and Inspiring Night with Neuro Linguistic Programming (NLP) Community

I currently lived in Brussels for sometime and it now feels like going to work and back home again has already become pretty much ordinary for me. First of all, because I get to know well the transportation network, traffic situation and could adapt well to a very significant different climate than my home country. In addition to that, I can now better managed the work load in a company that I am in now. Not that it is less work there, but even also with some new problems it just feels I could managed it better due to having done many tasks and did learn things quite regularly and thus becoming common with procedures and culture.

warning-challenges

This stability situation makes me uncomfortable. In Lean philosophy, we believe that achieving stability is a priority. However, there is another superior aim that is larger than that. Challenging stability with improvement. Lean philosophy believe that to increase the standards/stability that we have now in our lives, an improvement has to be made. This philosophy has a divine logical reason behind that a stability/standards situation, if it has already been achieved and not being challenge in order to improve it, it will without a doubt decrease and deteriorate or in simple words, making your life actually little by little below your actual standards/stable condition.

Meetup

With this concept at hand, I am searching for new things to improve myself. One night, after work, I came across a website called Meetup. It is the world’s largest network of local groups. it makes it easy for anyone to organize a local group or find one of the thousands already meeting up face-to-face. More than 9,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities. So, I registered as a member and look for recent events.

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As I stumble in this new website, I encounter an interesting even about NLP or Neuro Linguistic Programming. Remarkably, this is a very affordable NLP event and it just happen to be around me. I love to learn psychology by reading some books because I love to learn and understand about people around me. So, then I went to this event and put myself out there to see how NLP workshop is.

I went there and I was exceptionally amazed on what I saw and experienced. Both from the participant, the ambience, the event and the coachers (I use coach as they weren’t really speakers but actively engaging us with activities). I met a various kind of person there and what inspired me is that all these people has different background than me both either in their working life and their family life and they all gather to improve themselves. There was a musician, a painter, a consultant, an IT security guy, a factory management employee (me!), and a bunch other interesting people that I will never meet outside of this event simple because our world is too far apart from being able to meet each other.

My experience in attending this event was wonderful. Mainly because the positive ambience that build up by everyone of us that have spirit of making ourselves better that projected toward helping others be better.  there is also a time where we make a circle and shout a loud with fun. The coach taught us some NLP method and at the end,each and everyone of us has to perform a short practical presentation that basically utilizing all the tools we learned that day.

For you who do not really know what NLP could bring you, below is the video of how significant NLP could change a mind of a person by injecting ideas to subconscious mind.

I definitely will attend the next NLP workshop again and may also some useful and practical techniques to enhance our performance in daily life or business.

Remembering the Real Santa Claus

At mid-night, I suddenly heard a rushing wind flowing into my house. I woke up and thinking if the sound was actually real or a part of my beautiful Christmas dream in the midst of Christmas night. I was curious yet a little bit afraid because my parents have already slept and no one is there to protect me in case if anything should happen to me. In the curiosity I tried to keep silence with my blanket on top of me covering my whole body. I pretended that I was sleeping, hoping that I actually fell a sleep and just forget about this weird night. The next sound I heard, I was so certain that someone was in the ground floor indeed. I then opened my door room  and walked very slowly, to avoid to get noticed. I went down the stair to the ground floor and turned on the lights very quickly with a wish that the intruder will got shock by it and ran away. But after I turn the lights on, there was nobody in the room. I looked right and left, my eyes searching for the source of noise that I had heard from my bedroom. I found no one there but surprisingly when I glanced to the Christmas tree that my parents and me assembled just before I went to bed, one additional red boxes with my name is placed under the tree. As I approached the tree to hold the box, I heard bells ringing and I ran quickly to the window and saw Santa Claus was there, he saw me back from his sleight with all his reindeers, smiled, waved at me and laughed out loud “ ho ho ho”.

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How many times, we heard the stories and movies about Santa Claus that tells the tales about a big man riding his sleight with all his lovely reindeers giving presents in the night of Christmas traveling very far from South pole where he manufactured all the gift helped by all his dwarfs.

When I moved  to Belgium, I surprised by the fact that the Santa Claus that I have known for my whole life is not exist. It is not entirely a fictitious character though. But only here when I stay in Belgium I discovered the true Santa Claus. Santa Claus or also being famously called by religious catholic by the name of Saint Nicholas is a Santa in Catholic religion. Here in Belgium, people has a huge respect on the true Santa Claus. He is very famous that he became the patron of many things from archers, children, merchants until pawnbroker.

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Indeed, some of the story of Santa Claus that we knew today was originally a fruit of the real Saint Nicholas’ heroics and charity acts. He was a Christian bishop of Myra. He was famous for his generous gifts to the poor, in particular presenting the three impoverished daughters of a pious Christian with dowries so that they would not have to become prostitutes. He had a reputation for secret gift-giving, such as putting coins in the shoes of those who left them out for him, and thus became the model for Santa Claus, whose modern name comes from the Dutch Sinterklaas.

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In Belgium, 6th December turns out to be a great feast day of Saint Nicholas that is celebrated publicly by a festival. A noticeable difference exists in the way Santa Claus dress in Christmas event in Belgium. With the effort to combine the famous American way of Santa Claus and the real Santa Claus or Saint Nicholas, usually a man who became Santa in Belgium will dress with a combination between both Santa Claus that just look similar in the picture above.

In addition, recently I just found a fact of one of the big influence of the famous American Santa Claus tales. It  is the book titled “The Life and Adventures of Santa Clauswhich is a children’s book, written by L. Frank Baum in year 1902 that has shaped world perception of our currently held wide belief of Santa Claus. The book has later got into production to become a film in year 1985 with an ever good rating in IMDB website until today.