Who doesn’t love to own a nice, luxurious and stylish car? American dreams, high status, or A successful person will not be complete without a Car. Some even deliberately buy a Car with the hope of increasing his status. The reason is because that is just how it works with human. Other people’s perception has strongly urge the necessity and needs of buying car. It is only one of many reason beyond function of why people buy a Car. Therefore, it is undeniably that buying a Car has been more than a necessity of function.
In the video, it is Lucinda Turner has make a huge effort to make an awareness of people that car could be the source of pollution and traffic congestion. Additionally, she suggests another mode of transportation such as Bicycle or other more environmentally friendly vehicle as a mode of transportation to avoid pollution as well as suggesting using public transportation to decrease traffic congestion.
In my opinion, we, people are not so stupid of not knowing the long effect of pollution that crashing our ozone and of amount of huge car owners that cause us to travel longer and longer time from house to office due traffic congestion. Indeed, we do keep buying cars. Even I can say that I am one of this group because I know this and I buy car.
But one never questions “why?”. Why, despite of this very clear, visual depiction of future with lots of data and presentation and campaign and sometimes flyer by supporting communities, the progress seems to be very little.
I mean, honestly if someone ask me tomorrow do you want a brand new Lexus or BMW or Mercedes or Bentley or any brand of cars that you can choose freely without paying a dime, would you take it home? Then, why do you want to take it home? don’t you know it is causing pollution and traffic congestion?
It feels like we are the people who say yes to a good car even know the bad effect is those who deserve the blame.
Let’s sort this things up. The main reason we buy car is not merely because it can take us from point A to point B. But because the additional “feature” or “image” that it can have to increase our own self-perception and perception of people to us. It is not even we, people buying car because it cause pollution and traffic congestion.
We don’t go to car dealer and buy a low pollution rate car. What we do look is speed, engine, design, and the additional value it gives us.
But have we ever question “who” created this image? Why we want these vale really bad when we buy a car? It is THE COMMERCIAL. The relentless injection of value adding that the future car owner will receive if owning a product.
I don’t think that bicycle or public transportation could ever beat this. First of all, Car is made by a company with thousands of highly skilled workers that fight for the survival of the company with the aim of profit.Whereas, public transport will not need to survive, car company do need to survive much more than the owner of public transport. The need for survival creates the relentless commercial that change people’s perception and will to buy a car.
This is an enormous challenge. The solution lies in the systemic change and not in changing the minds of the people who buys the car by only presenting about pollution and traffic congestion.
The ultimate challenge is changing the system that makes people have a strong will to buy a car into a system that makes people want to use public transportation or pollution free vehicle. The customer is not the only one that has to be regulated.
Maybe, a proper way is to convert car manufacturing companies into public transport. Or maybe car manufacturing company obliged to have a share in public transportation so that they will think about commercializing it and build image to it. Most importantly, there should be a radically new system model in place to solve this problem.